Blog # 7 Advertising Strategy
I was not surprised that a majority of Trump’s campaign Ads
had some aspect of an attack ad. The three out of four ads I analyzed either
directly or indirectly attacked Hilary Clinton. The last ad and the only one I
found that did not use scare tactics was the least effective in my opinion. In
a way I feel that Trump played very dirty when it came to slandering his
opponents but I feel that it ended up working in his favor.
#1 Laura
If you chose to watch any of the ads on this page I suggest
it be the one below. This ad is very powerful in my opinion. The ad shows a
distraught mom talking about her son who was brutally murdered by none other
than an illegal immigrant. The mom goes into detail and says that she believed
if immigration policies were more strict her son may still be alive. The mom
then continues to say that if Hilary Clinton is voted into office than other
attacks like this will continue. This ad does a few things for a few different
groups of people:
Moms- I think
most Moms would list their child’s safety as a top priority. This ad targets
mothers and women almost threatening them that if Hilary is elected than it is
possible that a brutal attack is possible for your child as well. This is
utilizing scare tactics for mothers to follow Trump for protection from
atrocities such as the mother in the ad experienced. I also wanted to point out
that this is the only ad that appeals to women. However, the ad doesn’t focus
on women as individuals but only as women as mothers. I thought this was
interesting and possibly a weak spot in Trumps marketing.
#2 Predators
The second TV ad I found was also an attack ad but this one
was undoubtedly a direct attack on Hilary Clinton. This ad identifies Hilary
Clinton’s supporters and attempts to personally state why each group should
really be against Clinton. This ad is not discrete it is obvious what it is
attempting to do but I feel it is pretty effective. For each of the following
groups the ad says:
African America Youth-
The ad shows a clip referring to them as “ super predators, no conscious no
empathy”
Millennial Supporters-
“ They are all living in their parents’ basements”
Trump Supporters-
Of course the “Basket of deplorables” comment.
#3 Dangerous
This ad is directed towards older voters who have
experienced war in their lifetime. Yet again, this ad is an attack ad but
mainly uses scare tactics to get its point across. This ad shows disturbing
images of war and other nations attacking the US. This ad was terrifying to me
so I would imagine the older generation
who has experienced war on a first hand experience would be very alarmed by
this message. The ad is ultimately suggesting that Hilary is not capable of
protecting the US for foreign entities.
#4 Consumer Benefit
To finish this analysis I decided to end on a positive note.
This ad only speaks about Donald Trump and uses positive language to show American
voters how Trump plans in order to make America great again. These perks
include tax deductions, paid maternity leave, childcare tax deduction and job
creation.
